Evolve Kefir has refined a formula that is smoother and more fluid than a traditional kefir with a softened tanginess. The Evolve team has spent years developing its formula to be more "yogurt smoothie like" and thus appeal to the entire family.
"Unless the product tastes great it will not become part of the American diet on a regular basis", says Cyrus Schwartz, President of Evolve.
In order to maximize the benefits of any probiotic product it needs to be consumed on a regular basis – one cup a day for two weeks.
